AI Insights · Timothy · April 2021
Top 5 Geolocation Games Surge in UK: Q1 2021 Snapshot
Explore the performance trends of the top geolocation games in the UK during the first quarter of 2021. This Sensor Tower report provides insights into downloads, revenue, and active users.
Geolocation Gaming Thrives in the UK: Q1 2021 Highlights
Geolocation-based games have continued to captivate audiences in the United Kingdom, and the first quarter of 2021 was no exception. With data sourced from Sensor Tower, let's delve into how the top five games in this category performed during this period.
Starting strong, Pokémon GO by Niantic, Inc. saw its revenue trend upwards, peaking at around $616K in mid-February before settling to approximately $407K by the end of March. Downloads for the game maintained a steady pace, hovering around 30K to 40K weekly, while weekly active users showed a slight increase, ending the quarter with around 2M active users.
Akita Limited Liability Company's Tamadog - Puppy Pet Dog Games exhibited a remarkable growth in downloads, reaching a peak of nearly 19K in mid-February, although it experienced a dip to about 3K by the end of March. Revenue also increased, peaking at approximately $6.4K in the same month. The game's weekly active users reflected this positive trend, with a peak of around 18K in mid-February before a drop to nearly 6K.
Despite a modest revenue generation, Minecraft Earth by Mojang saw consistent engagement with weekly downloads averaging around 9K and active users remaining stable at about 14K throughout the quarter.
Illumix, Inc.'s Five Nights at Freddy's AR showed a varied performance with its revenue peaking at $8K at the start of the quarter and ending at around $4.2K. Downloads remained fairly consistent with a slight increase towards the end of March, while weekly active users saw a peak of 22K in early March before settling at around 18K.
Lastly, Jurassic World Alive from Jam City, Inc. maintained a steady revenue stream, peaking at nearly $29K in late January and ending the quarter at approximately $25K. Downloads saw a notable peak of about 8K in mid-January, while active users showed a modest increase to end the quarter at nearly 30K.
For more insights on the performance of geolocation-based games and other app categories, Sensor Tower provides detailed reports and analyses.
